Nehru's support for Lakshmi!
Just a beauty business ! If you had landed here expecting some secret political alliance or a cheesy affair, I am sorry. This post is about the history of a brand that has made its mark. That has indeed helped cover the marks of many. In the 1950s, though we were politically free to govern, we were unable to free ourselves from the comforts of what the westerners had left behind. The craze for foreign cosmetic products among the Indian upper class women had huge impact on the foreign -exchange reserve. Nehru, the then Prime Minister was forced to reflect on this issue. Also there was a discontent among the middle class women about the affordability of such products. These demands pressurized Nehru to invite the visionary, the leader of free market, JRD Tata to come up with a cosmetic brand that would satisfy the upper-class women with a modishness, motivate middle-class wome...
